鍘嬪姏鍙橀佸櫒 楹﹀痙鑳?/a>
榪戝勾鏉ワ紝榪涘叆涓浗鐨勮涓氱煡鍚嶅搧鐗岋紝鍧囦笉閬椾綑鍔涚殑閫氳繃鍚勭娓犻亾鎶曡祫鍜屾繁鎸栦腑鍥藉競鍦虹殑閿鍞綔鍔涳紝浠ュ譏琛ユ緹庡競鍦虹殑閿鍞闀夸箯鍔涖傞害寰瘋儨涓浗鍏徃鏍規嵁鍘嬪姏鍙橀佸櫒浜у搧鐨勫疄闄呰惀閿闂鍑哄彂錛屽鍏跺浣曞埗瀹氱鍚堟誨叕鍙告棦瀹氭垬鐣ョ洰鏍囩殑钀ラ攢絳栫暐闂榪涜娣卞叆鐨勬帰璁ㄥ拰鍒嗘瀽銆?/p>
榪戝勾鏉ワ紝榪涘叆涓浗鐨勮涓氱煡鍚嶅搧鐗岋紝鍧囦笉閬椾綑鍔涚殑閫氳繃鍚勭娓犻亾鎶曡祫鍜屾繁鎸栦腑鍥藉競鍦虹殑閿鍞綔鍔涳紝浠ュ譏琛ユ緹庡競鍦虹殑閿鍞闀夸箯鍔涖傛垜浠?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃鍚屾牱琚姹傦紝涓嶄絾瑕佸湪嬋鐑堢珵浜夌殑甯傚満鐜涓繚鎸佽嚜宸辯殑甯傚満浠介錛岃屼笖榪樿鎵挎媴璧峰鎬誨叕鍙鎬笟緇╂洿澶氳礎鐚?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃鏍規嵁鍘嬪姏鍙橀佸櫒浜у搧鐨勫疄闄呰惀閿闂鍑哄彂錛屽鍏跺浣曞埗瀹氱鍚堟誨叕鍙告棦瀹氭垬鐣ョ洰鏍囩殑钀ラ攢絳栫暐闂榪涜娣卞叆鐨勬帰璁ㄥ拰鍒嗘瀽銆?/span>
楹﹀痙鑳?/a>涓浗鍏徃鍘嬪姏鍙橀佸櫒浜у搧钀ラ攢絳栫暐鐨勭粏鍖?/span>
棣栧厛錛?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃浠庝駭鍝佷笂鑰岃█錛屽叾鍘嬪姏鍙橀佸櫒鐩稿浜庣珵浜夊鎵嬩駭鍝佺殑鏈川宸埆涓嶅ぇ銆傚叾嬈★紝楹﹀痙鑳?/a>涓浗鍏徃鍦ㄥ浗鍐呯殑鏃墮棿鐭攢鍞彴鏁頒粎浠呯浉褰撲簬緗楁柉钂欑壒鍜屾棩鏈í娌崇殑5%-10%銆傚洜姝わ紝鎬諱綋鑰岃█楹﹀痙鑳?/a>涓浗鍏徃鐨?a target="_blank">鍘嬪姏鍙橀佸櫒浜у搧鏄竴涓浉瀵瑰急鍔跨殑浜у搧綰褲?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃涔熶笉鍙兘鍏ㄧ嚎榪涜涓氬姟鎵╁睍錛屽彧鑳藉厛閫夊彇涓浜涘拰鑷繁浜у搧鎴栨湇鍔′紭鍔跨壒寰佷簰鐩告嫙鍚堢殑瀹㈡埛闇姹傝繘琛屽競鍦烘笚閫忋備互姝わ紝浠庣浉瀵逛綆綰х殑緇嗗垎琛屼笟寮濮嬭幏寰楀繝璇氱殑瀹㈡埛緹ゃ傚湪榪欎簺蹇犺瘹瀹㈡埛鐨勫熀紜涓婇泦涓祫婧愩備互鍚戜笂涓涓眰綰х殑緇嗗垎甯傚満鎵╁睍銆備竴姝ヤ竴姝ョ殑鎻愰珮鏌愪簺寮卞娍琛屼笟鐨勫競鍦轟喚棰濄?/span>
1銆佺悊璁轟駭鍝佸競鍦哄畾浣?/span>
錛?錛夊競鍦虹粏鍒嗭紙Segmentation錛?/span>
浠庡叕鍙哥殑灞傞潰錛?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃灝?a target="_blank">鍘嬪姏鍙橀佸櫒甯傚満鍒嗕負7涓ぇ鐨勮涓氾紝鍒嗗埆姣忎釜琛屼笟鍧囪鏈変笓涓氱殑琛屼笟閿鍞洟闃熻繘琛岀洿鎺ヨ礋璐ｃ備笖錛屽競鍦洪儴浣嶆瘡涓涓氬潎閰嶅浜嗚涓氱粡鐞嗙敤浜庤涓氬畯瑙傛斂絳栫殑鐮旂┒銆備互渚夸簬鍏徃鍐沖畾緇嗗垎甯傚満閿鍞祫婧愮殑鎶曞悜銆傝繖涓冧釜涓昏琛屼笟鍒嗗埆鏄寲宸ワ紝娌規皵錛屽埗鑽紝寤烘潗錛屽競鏀跨敤姘村拰姹℃按澶勭悊錛岀數鍔涘拰鍐墮噾銆傚湪榪?涓富瑕佽涓氬競鍦哄垎宸ヤ箣涓嬶紝姣忎竴涓攢鍞洟闃熷張鍙互榪涜琛屼笟瀹㈡埛鐨勭粏鍒嗐傛瘮濡傚寲宸ヨ涓氭柊鐤嗙墖鍖虹殑閿鍞粡鐞嗭紝鏍規嵁鍥藉澶у姏鎶曡祫鐓ゅ寲宸ョ殑闇姹傘傜敱浠栨潵涓撻棬璐熻矗鐓ゅ寲宸ョ殑欏圭洰銆傚湪鐓ゅ寲宸ョ殑欏圭洰涔嬩笅錛岀叅鍖栧伐榪欎釜甯傚満鏍規嵁鍏蜂綋宸ヨ壓鍜屾妧鏈殑涓嶅悓鍙互緇嗗垎涓哄悎鎴愭皚錛岀叅姘旓紝鐢查唶錛岀劍鐐紝鑻紝鐢茶嫰錛屾皚姘寸瓑絳夊悇鏈夌壒鐐圭殑緇嗗垎甯傚満銆?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃鏍規嵁瀵逛簬鍚勪釜緇嗗垎甯傚満鐨勫鎴瘋瘔姹傜殑浠旂粏璇勪環緇欎簣浜у搧緇勫悎鐨勯攢鍞瓥鐣ワ紝浠ュ疄鐜板樊寮傚寲銆?/span>
錛?錛夌洰鏍囧競鍦猴紙Targeting錛?/span>
瀵逛簬縐瀬鍑嗗鎷撳甯傚満鐨?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃鏉ヨ錛屽湪鍘嬪姏鍙橀佸櫒鐨勯珮绔簲鐢ㄤ笂錛屽晢瑾夎繕鏄湁闄愮殑銆傚悓鏃朵篃緙哄皯澶ч」鐩殑紺轟緥鐨勪綔鐢紝鍦ㄩ噸鐐硅涓氱殑澶ч」鐩笂绔炰簤鍔涙湁闄愩傞潰瀵圭涓姊槦鐨勯噸鐐瑰叕鍙革紝楹﹀痙鑳?/a>涓浗閫氳繃甯傚満钀ラ攢鐮旂┒鍜屽競鍦虹粏鍒嗭紝紜畾鍚堥傜殑鐩爣甯傚満鍒囧叆鐐硅嚦鍏抽噸瑕併?/span>
楹﹀痙鑳?/a>涓浗鍏徃鍘嬪姏鍙橀佸櫒浜у搧钀ラ攢絳栫暐鐮旂┒
楹﹀痙鑳?/a>涓浗鍏徃鏍規嵁鍘嬪姏鍙橀佸櫒鐨勫競鍦哄簲鐢紝瀵硅嚜宸辯殑鍘嬪姏鍙橀佸櫒鍋氫簡鏄庣‘鐨勫垎鏋愬拰瀹氫綅錛岃繘涓姝ユ牴鎹?a target="_blank">鍘嬪姏鍙橀佸櫒甯傚満绔炰簤鐗規т互鍙婁紒涓氱殑鑷韓鑳藉姏錛岃繘琛岃冭檻銆備負浜嗚幏鍙栧競鍦轟喚棰濈殑鏄庢樉澧為暱錛岀Н鏋佽繘鍏ュ寲宸ヨ涓氥傚寲宸ヨ涓氭諱綋鍒╂鼎鎯呭喌灝氬彲錛屽鎴瘋喘涔板喅絳栫殑浠鋒牸鍘嬪姏涓嶄細澶ぇ銆傚寲宸ヨ涓氭妧鏈姹傞珮涓斿鏉傦紝鐜版湁鍥藉唴浼佷笟鍙兘灝戦噺榪涘叆錛屽睘浜庡吀鍨嬬殑楂樼搴旂敤鑼冪暣銆傞噸鐐瑰紑灞曠叅鍖栧伐琛屼笟鐨勬帹騫垮簲鐢紝鍥犱負鍦ㄧ叅鍖栧伐棰嗗煙錛?a target="_blank">浼犳劅鍣?/a>鍨嬪彿閫氱敤錛岃緝灝戠殑鏈夊畾鍒朵駭鍝侊紝鐩稿浜?a target="_blank">楹﹀痙鑳?/a>涓浗鍏徃鐜版湁鐨勫勾閿鍞諱駭閲忓皬鐨勫急鍔匡紝杈冨皯鐨勫畾鍒朵駭鍝佹湁鍒╀簬楹﹀痙鑳?/a>涓浗鍏徃淇濇寔欏圭洰鐨勭珵浜変紭鍔匡紱絎簩涓紝鍔姏榪涘叆鐨勫ぇ鍨嬬數鍘傜殑鏂伴」鐩紝鍦ㄧ數鍘傜殑搴旂敤涓紝浼犳劅鍣?/a>騫舵棤鐗瑰埆鐨勬妧鏈姹傦紝鍥犳浠鋒牸绔炰簤闈炲父嬋鐑堬紝闇瑕侀噰鍙栧拰鍖栧伐琛屼笟涓嶅悓鐨勭瓥鐣ャ傚ぇ鍨嬬數鍘傞」鐩渶瑕佸ぇ鍨嬮」鐩殑妗堜緥鍜屼環鏍兼敮鎸佸姏搴︽潵鎵╁ぇ甯傚満闇姹傛婚噺銆?/span>
錛?錛変駭鍝佸畾浣嶏紙Positioning錛?/span>
楹﹀痙鑳?/a>涓浗鍏徃鐨勪駭鍝佸畾浣嶆槸鍒╃敤楹﹀痙鑳?/a>涓浗鍏徃鍘嬪姏鍙橀佸櫒鐨勬渶鏂版妧鏈拰浼樼鐨勫搧璐ㄤ互鍙婅壇濂界殑鏈嶅姟錛屾妸楹﹀痙鑳?/a>涓浗鍏徃鐨?a target="_blank">鍘嬪姏鍙橀佸櫒瀹氫綅鍦ㄤ腑楂樼瀹㈡埛搴旂敤銆傛牴鎹妧鏈寚鏍囧拰琛屼笟鍐呯殑瀹㈡埛鍙ｇ錛屽彲浠ュ皢鍘嬪姏鍙橀佸櫒鐨勫獎鍝嶅姏澶ц嚧鍒嗕負涓変釜鏂歸樀錛氬叕鍙歌涓虹涓鏂歸樀錛氫富瑕佸畾浣嶄簬鏈楂樼甯傚満錛屽搧鐗屼互緗楁柉钂欑壒銆侀湇灝奸煢灝斻丄BB銆佽タ闂ㄥ瓙絳変負涓匯傜敱浜?a target="_blank">鍘嬪姏鍙橀佸櫒閿鍞富瑕佷互鐭沖寲銆佸寲宸ョ瓑琛屼笟鐨勪腑澶у瀷欏圭洰閲囪喘涓轟富錛屽浜у搧鐨勬ц兘鍙婄ǔ瀹氭ц姹傛瘮杈冮珮錛岀洰鍓嶅畠浠睘浜庢渶楂樼甯傚満鐨勪駭鍝侀粯璁ら閫夊搧鐗屻傛垜浠嚜璁や負涓虹浜屾柟闃碉細楹﹀痙鑳?/a>涓昏瀹氫綅浜庝腑绔競鍦轟負鍒囧叆鐐癸紝閽堝娌規皵銆佸寲宸ャ佸喍閲戠殑涓皬鍨嬮」鐩殑搴旂敤鍙婅澶囬厤濂椼傜涓夋柟闃碉細鍥戒駭鍝佺墝鍑熻嚜涓誨垱鏂般佹垚鏈強鏈嶅姟浼樺娍浠ュ強瀵瑰鎴蜂釜鎬у寲闇姹傜殑蹇熷弽搴旂殑浼樺娍榪呴熷礇璧鳳紝鍦ㄩ儴鍒嗙粏鍒嗗競鍦鴻耽寰椾簡涓瀹氱殑绔炰簤浼樺娍錛屼絾鏈湡鍝佺墝鍘傚晢澶氫負涓皬鍨嬩紒涓氾紝鏆傛椂緙轟箯鏄庢樉鐨勫搧鐗屽拰鎶鏈紭鍔褲傜洰鍓嶏紝涓昏浜у搧瀹氫綅浜庝腑浣庣甯傚満搴旂敤銆?/span>
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